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You’ll recall some time back I discussed the power of cold white light in backlit LED screens and how it has the propensity to grab your attention, draw you in, capture your eye and have you, at least momentarily, transfixed as your attention is total while you pause to take in what’s before you. That’s because cold white light is the most natural form of light. It is in an undiluted state and as such, uncoloured, much like a block of transparent ice. And being clear, pure... Continue reading

Eco-Friendly LED Signage! While COVID-19 – or coronavirus as it’s more commonly referred to by the non-medical multitude – has, rightly so, hogged the news these last few weeks and relegated other pressing issues such as environmental responsibility and sustainability to a battle over the crumbs, it’s important to remember that once the virus is controlled, we’ll still be faced with green challenges. We’ll again be pondering energy consumption and carbon emissions, grappling with carbon footprints, debating how best to deal with the rising mountain of landfill... Continue reading

If you’re one of those using or considering issuing solvent inks for your business printing – and perhaps choosing the so-called ‘eco-solvent’ option to ease the guilt and limit your contribution to environmental damage – you’re in for a rude shock! There’s a YouTube clip doing the rounds that spells it out in easy-to-understand lay person’s language – and if you’d like to view the video, here’s the link: There’s a YouTube clip doing the rounds that spells it out in easy-to-understand lay person’s language – you... Continue reading

The term 20/20 vision, as we know, relates to what the optometry profession calls one’s visual acuity – or in lay terms, the clarity and sharpness of that vision. As we enter a new decade and open our diaries and calendars to the year 2020, it’s perhaps opportune to reflect on the many synonyms of vision, those that describe our ability to engage in forward-thinking, to look ahead and see the bigger picture, and create a better future. In short, our capacity to be visionary. A common... Continue reading

A luminary designer named Saul Bass once said that design is thinking made visual. He was right, of course – and when it is done well, it adds value a lot more than it does cost. At VitrineMedia, we warm to thinking and view it as a vital component, a point of difference that allows us to add value to those we do business with. That’s why, as we set out in 2020, we do so with an added spring in our step knowing that a longstanding... Continue reading

There’s a trend that has been taking root in business for a while now – and it is proving to be particularly powerful in the real estate sector where, we’re being told by those who embrace it, they’re enjoying increased conversion rates and, as a result, stronger returns on their investments in technologies such as our VitrineMedia backlit static LED screens. I’m talking about geo-specific marketing, a buzz term that essentially means that the content displayed in promotional material – be it across a suite of literature... Continue reading

You might have heard of the barber who had been successfully cutting customers’ hair for $10 a pop for ages. Everyone was happy – the customers got a great haircut and top service, the barber was busy and made a decent living – until one day, a competitor opened directly over the road. When his first foray was to place a sandwich board on the footpath announcing that his haircuts cost just $5, the locals clamoured to the original barber, telling him that he had better match... Continue reading

Home delivery of food, thanks to the advent of Uber Eats, Deliveroo, Menulog and the like, is all the rage these days, turning what was largely a fast food dine-in experience into something that encompasses everything from the trusty old pizza to silver service culinary delights. And with so much competition around, the subliminal messaging plays its vital part long before we open the delivery parcel, savour the tantalising aromas of our favourite disk and say ‘bon appetite’. You see, it is great signage and great imagery... Continue reading

Next time you find yourself in a chic café or perhaps a cosy neighbourhood coffee shop, look around. Ditto any one of the major franchised take-away outlets or their cohort of independent cousins. Do likewise in a growing number of restaurants. The common denominator is a food and beverage industry on a binge – and its splurge is there for all to see in their desire to display their goods via impressive and eye-catching signage and menu boards. It’s all being driven by an increasingly competitive marketplace,... Continue reading