QR in control to coax prospects further down the conversion funnel

As Aussies, we are very much up there with the world’s best when it comes to innovative thinking, to pushing the envelope, to embracing new technologies and, in many instances, creating them in our relentless pursuit of smart solutions to life’s challenges. 

In fact – and using boxing parlance – our ingenuity has us viewed by the rest of the world as a nation that often punches well above its weight.

From the quick fix “she’ll be right, mate” remedy for a multitude of daily tribulations to the game-changing technology of the flight data and cockpit voice recorder – or black box, as it’s commonly referred to – we’ve always used our noggins to improve our world and make our lives that bit easier and better.

But there is one area where we have been a tad slow on the uptake – and perhaps the many challenges posed by COVID-19 will prompt us to again look at new and better ways of doing what we have always done. 

I am thinking here of Quick Response (QR) codes, which have long been adopted by the real estate sector in Europe and the US in their advertising and promotional material but have been largely absent among their Australian counterparts.

As most of you will know, a QR code is a machine-readable barcode label that consists of an array of black and white squares containing information about the item to which it is attached. And with the advent of the smartphone, just about every one of us now has the capability, in our hands, to scan the image of the QR code to take you on a virtual tour of the property, connect to a wireless network, open a web page in the mobile phone's browser or, on a more basic level, provide contact information. 

In fact, what you choose to convey via the QR code is entirely up to you, limited only by your imagination.

The real power lies in the QR code’s ability to increase the conversion rate by coaxing interested prospects further down the conversion funnel with little delay or effort, bringing them to information that meets their needs and encourages decisive action.

This has certainly been the experience of our European and North American operations, the vast majority of whom have reported greater visitations and a boost in sales. After all, it’s a numbers game and the more visitors we have to our windows, the greater the sales.

will help us to bounce back bigger, better, faster and stronger as we emerge from the COVID-19 doldrums.

As there is no reason to believe the result will be any different across the Australian real estate community, the QR code might just give us that competitive edge, that point of difference, that will help us to bounce back bigger, better, faster and stronger as we emerge from the COVID-19 doldrums.

And the beauty is, it could not be simpler – or more powerful – especially if you already have our VitrineMedia static backlit LED screens in your shopfront windows.

VitrineMedia screens and their backlighting that emits cold white light are already legendary for their magnetism in drawing people in. Now, with a QR code adding to visitations, you are just a step away from a double dose of the good stuff.

All you need to do is send us the URL, along with the artwork for your display. We will print the material on our latex printer, place the QR code in a prominent location within the design and return it to you, for inserting in your screens.

Simple, powerful, effective.

And you can be sure you will be punching well above your weight when you use this combination to connect directly with your customers, improve the customer experience and deepen the customer relationship.