The Tale of the 2020 Visionary and the Cat That – Ultimately – Got the Cream

Featured products

VM Sign R-60 Round

Rated 0 out of 5
$481.39 inc. GST

VM TWO – LED Window Displays – A0, A1, A2, A3 & A4 Sizing

Rated 0 out of 5
$236.86$1,289.10 inc. GST

Printing Service – LED Displays

$6.18$99.00 inc. GST
LED Window Displays, Real Estate Displays, Retail Window Displays, Light Box Displays Backlit Paper by Vitrine Media Australia

The term 20/20 vision, as we know, relates to what the optometry profession calls one’s visual acuity – or in lay terms, the clarity and sharpness of that vision.

As we enter a new decade and open our diaries and calendars to the year 2020, it’s perhaps opportune to reflect on the many synonyms of vision, those that describe our ability to engage in forward-thinking, to look ahead and see the bigger picture, and create a better future.

In short, our capacity to be visionary.

A common trait among visionaries is to see a situation in its entirety without becoming bogged down in or obsessed by what might be a relatively minor detail. For example, they quickly and readily understand that the price you pay for an item and what it actually costs are very different.

If that sounds paradoxical, imagine you’re shopping for a pair of shoes and find two pairs that appeal to your fastidious sartorial style. One costs $100, the other $400. That’s a hefty price differential but does that alone tell you which one is more expensive?

Certainly not. You need to know a lot more about the shoes, the leather used, the stitching and soles…and so it goes on. You simply don’t have enough information – intel, if you will – to make that call.

The same applies to just about every product on the market, and certainly to the world of backlit LED displays.

The visionaries among us know that the VitrineMedia product is backed by remarkable technology; it is researched, developed, manufactured, put through rigorous quality control tests, warranted and supported by those who sell it; its construction using recyclable materials and offering great energy efficiency gives it an environmentally friendly carbon footprint; and it is a product that has changed their business fortunes.

They see value – and where value is great, the product becomes inexpensive.

Their adversaries, those who fall into the “can’t see the wood for the trees” category, see only one thing: price.

That’s it, the rest soars over their heads as said heads spin with impulsive – and are I say, crackpot – delight at having “jagged a bargain”.

“That display I recently installed in my window cost me just $2,500,” they’re quick to tell anyone and everyone, smiling like the cat that got the cream as they extol their business savvy by adding that had they purchased the identical display of one large banner and nine A3 screens from VitrineMedia, it would have cost them about $1,000 more.

Closer examination and gaining that ‘intel’ I spoke of earlier will quickly reveal that there’s nothing ‘identical’ about the two sets of products. At best, the naked eye has them looking similar.

VitrineMedia’s LED panels are guaranteed for 80,000 hours. That’s nine years and three months of constant backlit power, 24 hours a day, seven days a week. No questions asked. Total peace of mind knowing that the $3,500 you invested in the display will have you and your business looking remarkable for almost 10 years – and at just 92 cents per day.

At today’s prices, you can’t even get a litre of petrol, nor a simple entry level postage stamp, while a cup of coffee from your favourite barista will about five times that. And who knows what the buying power of 92 cents will be in 2030!!

Our friend the cat with the cream, however, has an installation that, two years from now, will have run its race – and cost him $3.42 per day, not to mention the frustration associated with knowing he has been hoodwinked.

Sadly, some still need to learn the hard way. They need to go through the experience before they understand that cheaper almost always comes with a lower price tag but invariably a higher cost.

And that, in anyone’s language, makes cheaper more expensive…and none more so in the language of the 2020 visionary who is, ultimately, the cat that got the cream.

Happy New Year.

More to explore

imagine the Vitrinemedia Eco-Smart Display! Imagine a product that would have left Victor Kiam green with envy

Imagine a product that would have left Victor Kiam green with envy– imagine the Vitrinemedia Eco-Smart Display! I clearly remember back in the late 1970s when, in my late teens and wearing a much younger man’s clothes, I fell upon an advertisement on television featuring a chap named Victor Kiam. He had just bought his first Remington electric shaver and, inspired by the close and clean shave it delivered, he made another altogether larger purchase…the company. I can still hear his American accent in my ears, telling…

Client Success: Hedland Property Shop – Testimonial

VITRINEMEDIA CASE STUDYHEDLAND PROPERTY SHOP15 DECEMBER 2023 __________________________________________________________________________________ Vitrinemedia’s excellent customer service outshines  ‘tyranny of distance’ for Hedland Property Shop It’s common knowledge that one of Vitrinemedia’s greatest points of difference over competitors is a physical presence in each mainland state, backed by a commitment to come out in person to meet the potential client, view the location, discuss possible solutions and make educated recommendations. And even on those odd occasions where a physical visit is not possible and would be a hefty financial burden on the…

Print on Backlit Paper - Vitrine Media Backlit Paper Compare 1

Poor paper with VM screens akin to uggies and a Savile Row suit

Poor paper with VM screens akin to uggies and a Savile Row suitSartorial splendour.Two words that evoke so much, presenting a picture we all instantly recognise when it enters ourlives, even if fleetingly.We might not all be able to achieve it, but we know it’s a compelling nod to style and sophistication,its eye-catching powers leaving us envious of the ability of others to pull it all together – and pull itoff.There’s no arguing that sartorial splendour is an art, the result of all elements working in perfectharmony…

THERE’S NO SUCH THING AS BAD WEATHER, ONLY INAPPROPRIATE CLOTHING

There’s no such thing as bad weather, only inappropriate clothing Skyrocketing energy prices, interest rates on the rise, cost of living pressures mounting as the humble lettuce nudges $10 a pop… That’s the news of the day, the inflation narrative that hoggs the headlines as we move through the winter of 2022, challenged only by Covid-19’s obligatory daily updates. At times like this, with media reports telling us that we should learn to live with petrol prices that are sure to jump again when the Federal Government’s…

Comments are closed