Modern day purveyors of pleasure, hawkers of happiness, merchants of merriment

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You’re walking down the high street, your thoughts clouded by the doom and gloom messaging that assaults your senses each and every day.

It’s there in our newspapers, on our television screens, on just about every radio dial and everywhere across that ubiquitous newcomer, social media.

Our freedoms are being curtailed, our lives seriously altered by a devastating pandemic…and at times, it seems there is no end in sight.

And ye, suddenly and quite inexplicably, your spirits soar. You pause for a moment, scratch your head, wonder what brought it on and, unable to come up with an explanation, continue on your way.

Chances are, there’s some signage nearby, its pure cold white light unleashing feel-good properties.

But don’t take my word for it; rather, consider the many clinical tests that have found cold white light to be a source of pleasure and happiness, so much so that it is increasingly used to treat those suffering from a condition known as Seasonal Affective Disorder – or SAD.

For those not familiar with the ailment, it is a form of depression that that afflicts a good number of people. Related to changes in seasons, they symptoms typically start in autumn and continue into the winter months, with the darker and gloomier days sapping sufferers of energy, making them feel down in the mouth and triggering mood swings. 

Working on the hypothesis that it is the missing sunlight that’s to blame, the clinical tests subjected participants to cold white light therapy – where they were seated alongside a special lamp for about an hour each morning – and monitored brain rhythms and brain waves.

They found that the intensity of the light causes a chemical change in the brain, encouraging it to reduce the production of melatonin – a hormone that makes one sleepy – and increases the production of the hormone that affects and lifts your mood, serotonin.

I could continue with my scientific lecture but will spare you.

Suffice it to say, all you really need to know is that, without even trying, we at VitrineMedia Australia are the current day purveyors of pleasure, the hawkers of happiness, the merchants of merriment…

That’s because our backlit LED screens, at home in windows and on interior walls at, among others, real estate agents, food and beverage businesses, general retail outlets and medical and dental facilities throughout the country, are a breath of fresh air, filled with LED panels overflowing with pure white light.

We like to think that if it’s good enough to successfully treat SAD, it is sure to be a winner in helping you and your business to emerge from Covid-19, bounce back quicker than most and bolster you sales.

With the soft white vibration that is pure cold white light, you will be lifting your customers’ and potential customers’ spirits , getting the out and about, feeling good about life again and, best of all, spending money!

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