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It was Abraham Lincoln who uttered the immortal words that while you can well fool some of the people all of the time and all of the people some of the time, you will never fool all of the people all of the time. These sage words have certainly stood the test of time, having first been voiced some 170 years ago. They hold as much truth today as they did then – and with apologies to President Abe, I’d like to believe a variant applies to... Continue reading

As Aussies, we are very much up there with the world’s best when it comes to innovative thinking, to pushing the envelope, to embracing new technologies and, in many instances, creating them in our relentless pursuit of smart solutions to life’s challenges.  In fact – and using boxing parlance – our ingenuity has us viewed by the rest of the world as a nation that often punches well above its weight. From the quick fix “she’ll be right, mate” remedy for a multitude of daily tribulations to... Continue reading

Research tells us that there are currently some two billion websites on the internet, which I am sure you will agree is a rather scary number. A little down on the ‘scary scale’ is the statistic that it is estimated that ‘only’ about 400 million of these are currently active. Whew, that’s a relief, he says with tongue firmly in cheek… I give you these numbers to make a simple point – and it is this: We are all turning to websites to share and promote our... Continue reading

As we continue to bunker down in the new normal age sparked by the coronavirus pandemic, it’s not surprising that many of us feel caught between the devil and the deep blue sea, battling to choose between what we see as two equally nasty courses of action. It has changed the way we live, work and communicate, and our world is filled with many unknowns that threaten to paralyse us with white-knuckle fear. Keeping the colour metaphor going, it’s good to be reminded that even in these... Continue reading

You’ll recall some time back I discussed the power of cold white light in backlit LED screens and how it has the propensity to grab your attention, draw you in, capture your eye and have you, at least momentarily, transfixed as your attention is total while you pause to take in what’s before you. That’s because cold white light is the most natural form of light. It is in an undiluted state and as such, uncoloured, much like a block of transparent ice. And being clear, pure... Continue reading

Eco-Friendly LED Signage! While COVID-19 – or coronavirus as it’s more commonly referred to by the non-medical multitude – has, rightly so, hogged the news these last few weeks and relegated other pressing issues such as environmental responsibility and sustainability to a battle over the crumbs, it’s important to remember that once the virus is controlled, we’ll still be faced with green challenges. We’ll again be pondering energy consumption and carbon emissions, grappling with carbon footprints, debating how best to deal with the rising mountain of landfill... Continue reading

If you’re one of those using or considering issuing solvent inks for your business printing – and perhaps choosing the so-called ‘eco-solvent’ option to ease the guilt and limit your contribution to environmental damage – you’re in for a rude shock! There’s a YouTube clip doing the rounds that spells it out in easy-to-understand lay person’s language – and if you’d like to view the video, here’s the link: There’s a YouTube clip doing the rounds that spells it out in easy-to-understand lay person’s language – you... Continue reading

The term 20/20 vision, as we know, relates to what the optometry profession calls one’s visual acuity – or in lay terms, the clarity and sharpness of that vision. As we enter a new decade and open our diaries and calendars to the year 2020, it’s perhaps opportune to reflect on the many synonyms of vision, those that describe our ability to engage in forward-thinking, to look ahead and see the bigger picture, and create a better future. In short, our capacity to be visionary. A common... Continue reading

A luminary designer named Saul Bass once said that design is thinking made visual. He was right, of course – and when it is done well, it adds value a lot more than it does cost. At VitrineMedia, we warm to thinking and view it as a vital component, a point of difference that allows us to add value to those we do business with. That’s why, as we set out in 2020, we do so with an added spring in our step knowing that a longstanding... Continue reading