Eco-Friendly LED Signage! While COVID-19 – or coronavirus as it’s more commonly referred to by the non-medical multitude – has, rightly so, hogged the news these last few weeks and relegated other pressing issues such as environmental responsibility and sustainability to a battle over the crumbs, it’s important to remember that once the virus is controlled, we’ll still be faced with green challenges. We’ll again be pondering energy consumption and carbon emissions, grappling with carbon footprints, debating how best to deal with the rising mountain of landfill... Continue reading
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If you’re one of those using or considering issuing solvent inks for your business printing – and perhaps choosing the so-called ‘eco-solvent’ option to ease the guilt and limit your contribution to environmental damage – you’re in for a rude shock! There’s a YouTube clip doing the rounds that spells it out in easy-to-understand lay person’s language – and if you’d like to view the video, here’s the link: There’s a YouTube clip doing the rounds that spells it out in easy-to-understand lay person’s language – you... Continue reading
The term 20/20 vision, as we know, relates to what the optometry profession calls one’s visual acuity – or in lay terms, the clarity and sharpness of that vision. As we enter a new decade and open our diaries and calendars to the year 2020, it’s perhaps opportune to reflect on the many synonyms of vision, those that describe our ability to engage in forward-thinking, to look ahead and see the bigger picture, and create a better future. In short, our capacity to be visionary. A common... Continue reading
A luminary designer named Saul Bass once said that design is thinking made visual. He was right, of course – and when it is done well, it adds value a lot more than it does cost. At VitrineMedia, we warm to thinking and view it as a vital component, a point of difference that allows us to add value to those we do business with. That’s why, as we set out in 2020, we do so with an added spring in our step knowing that a longstanding... Continue reading
There’s a trend that has been taking root in business for a while now – and it is proving to be particularly powerful in the real estate sector where, we’re being told by those who embrace it, they’re enjoying increased conversion rates and, as a result, stronger returns on their investments in technologies such as our VitrineMedia backlit static LED screens. I’m talking about geo-specific marketing, a buzz term that essentially means that the content displayed in promotional material – be it across a suite of literature... Continue reading
You might have heard of the barber who had been successfully cutting customers’ hair for $10 a pop for ages. Everyone was happy – the customers got a great haircut and top service, the barber was busy and made a decent living – until one day, a competitor opened directly over the road. When his first foray was to place a sandwich board on the footpath announcing that his haircuts cost just $5, the locals clamoured to the original barber, telling him that he had better match... Continue reading
Home delivery of food, thanks to the advent of Uber Eats, Deliveroo, Menulog and the like, is all the rage these days, turning what was largely a fast food dine-in experience into something that encompasses everything from the trusty old pizza to silver service culinary delights. And with so much competition around, the subliminal messaging plays its vital part long before we open the delivery parcel, savour the tantalising aromas of our favourite disk and say ‘bon appetite’. You see, it is great signage and great imagery... Continue reading
Next time you find yourself in a chic café or perhaps a cosy neighbourhood coffee shop, look around. Ditto any one of the major franchised take-away outlets or their cohort of independent cousins. Do likewise in a growing number of restaurants. The common denominator is a food and beverage industry on a binge – and its splurge is there for all to see in their desire to display their goods via impressive and eye-catching signage and menu boards. It’s all being driven by an increasingly competitive marketplace,... Continue reading
We’ve seen the light and now it’s your turn – with VirtineMedia’s new Light & Play digital display that puts the brightness of television screens in the shade now available in Australia. Developed in association with a major international television monitor manufacturer and launched in Europe amid great fanfare last year, we’ve been itching to get the product here but have also been determined to ensure that it’s right for the rather unique environment of the sunburnt country. After all, the sun is altogether harsher down here,... Continue reading
We live in a beautiful world – and its beauty is something more and more of us are beginning to take to heart, with a steely determination to do the right thing and leave our children and grandchildren with an even more spectacular and liveable planet. It’s a sentiment that, thankfully, is also taking hold in the corporate world, with companies increasingly adhering to what’s known as ‘the triple bottom line’ accounting framework. In a nutshell, companies realise the days of being judged solely by the more... Continue reading
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