Backlit Signs are designed to attract attention. Businesses of all sizes, from small mom-and-pop shops to large multinational corporations, recognise the importance of signage and are aware that signage can increase their sales. As a result, we regularly see signage all around us. And where there is a flood of signage, it’s imperative that yours stand out—or it may get lost in the crowd. What can you do to ensure yours stands out? Simple: try something new! Backlit signs are one option that provides this element of distinction. Throughout... Continue reading
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Is your storefront making the most? Is it creating the first impression to your potential customers? Digital signage is now ubiquitous. Digital signage is used by all major industries and businesses to improve marketing and communication. It has changed the game for retail shop owners who use digital signage. It has simplified queue management and instant checkout. Creating appealing digital signage content is one of the major challenges businesses face when deploying digital signage technology. It may appear simple, but it is not. Customers notice LED signs... Continue reading
Quality LED Displays We’re probably all familiar with that sketch that has been doing the rounds for quite a while, where a clearly expectant tattoo parlour customer looks lovingly at a detailed picture of a majestic Pegasus in all its winged glory while a tattoo artist busily works on re-creating the image on his upper back. Of course, what we see – and he’s yet to – is a hopelessly crude and sausage-like drawing more akin to the artistic prowess of a less-than-gifted kindergarten kid. It looks... Continue reading
You’re walking down the high street, your thoughts clouded by the doom and gloom messaging that assaults your senses each and every day. It’s there in our newspapers, on our television screens, on just about every radio dial and everywhere across that ubiquitous newcomer, social media. Our freedoms are being curtailed, our lives seriously altered by a devastating pandemic…and at times, it seems there is no end in sight. And ye, suddenly and quite inexplicably, your spirits soar. You pause for a moment, scratch your head, wonder... Continue reading
Advertising Signs If someone strolled up to you, grabbed your attention and told you that water is wet, you’d be taken aback, immediately questioning the mind of this person so keen to share information that we all know is obvious. It’s a given, there’s no wavering, no scepticism, we all accept it as a concrete cold fact. There’s another fact of similar veracity that, sadly, doesn’t enjoy the same unanimous patronage and has its fair share of doubting Thomas’ – and it’s this: Advertising Signs brings in... Continue reading
It was Abraham Lincoln who uttered the immortal words that while you can well fool some of the people all of the time and all of the people some of the time, you will never fool all of the people all of the time. These sage words have certainly stood the test of time, having first been voiced some 170 years ago. They hold as much truth today as they did then – and with apologies to President Abe, I’d like to believe a variant applies to... Continue reading
As Aussies, we are very much up there with the world’s best when it comes to innovative thinking, to pushing the envelope, to embracing new technologies and, in many instances, creating them in our relentless pursuit of smart solutions to life’s challenges. In fact – and using boxing parlance – our ingenuity has us viewed by the rest of the world as a nation that often punches well above its weight. From the quick fix “she’ll be right, mate” remedy for a multitude of daily tribulations to... Continue reading
Research tells us that there are currently some two billion websites on the internet, which I am sure you will agree is a rather scary number. A little down on the ‘scary scale’ is the statistic that it is estimated that ‘only’ about 400 million of these are currently active. Whew, that’s a relief, he says with tongue firmly in cheek… I give you these numbers to make a simple point – and it is this: We are all turning to websites to share and promote our... Continue reading
As we continue to bunker down in the new normal age sparked by the coronavirus pandemic, it’s not surprising that many of us feel caught between the devil and the deep blue sea, battling to choose between what we see as two equally nasty courses of action. It has changed the way we live, work and communicate, and our world is filled with many unknowns that threaten to paralyse us with white-knuckle fear. Keeping the colour metaphor going, it’s good to be reminded that even in these... Continue reading
You’ll recall some time back I discussed the power of cold white light in backlit LED screens and how it has the propensity to grab your attention, draw you in, capture your eye and have you, at least momentarily, transfixed as your attention is total while you pause to take in what’s before you. That’s because cold white light is the most natural form of light. It is in an undiluted state and as such, uncoloured, much like a block of transparent ice. And being clear, pure... Continue reading
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