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There’s a trend that has been taking root in business for a while now – and it is proving to be particularly powerful in the real estate sector where, we’re being told by those who embrace it, they’re enjoying increased conversion rates and, as a result, stronger returns on their investments in technologies such as our VitrineMedia backlit static LED screens. I’m talking about geo-specific marketing, a buzz term that essentially means that the content displayed in promotional material – be it across a suite of literature... Continue reading

You might have heard of the barber who had been successfully cutting customers’ hair for $10 a pop for ages. Everyone was happy – the customers got a great haircut and top service, the barber was busy and made a decent living – until one day, a competitor opened directly over the road. When his first foray was to place a sandwich board on the footpath announcing that his haircuts cost just $5, the locals clamoured to the original barber, telling him that he had better match... Continue reading

Home delivery of food, thanks to the advent of Uber Eats, Deliveroo, Menulog and the like, is all the rage these days, turning what was largely a fast food dine-in experience into something that encompasses everything from the trusty old pizza to silver service culinary delights. And with so much competition around, the subliminal messaging plays its vital part long before we open the delivery parcel, savour the tantalising aromas of our favourite disk and say ‘bon appetite’. You see, it is great signage and great imagery... Continue reading

Next time you find yourself in a chic café or perhaps a cosy neighbourhood coffee shop, look around. Ditto any one of the major franchised take-away outlets or their cohort of independent cousins. Do likewise in a growing number of restaurants. The common denominator is a food and beverage industry on a binge – and its splurge is there for all to see in their desire to display their goods via impressive and eye-catching signage and menu boards. It’s all being driven by an increasingly competitive marketplace,... Continue reading

We’ve seen the light and now it’s your turn – with VirtineMedia’s new Light & Play digital display that puts the brightness of television screens in the shade now available in Australia. Developed in association with a major international television monitor manufacturer and launched in Europe amid great fanfare last year, we’ve been itching to get the product here but have also been determined to ensure that it’s right for the rather unique environment of the sunburnt country. After all, the sun is altogether harsher down here,... Continue reading

We live in a beautiful world – and its beauty is something more and more of us are beginning to take to heart, with a steely determination to do the right thing and leave our children and grandchildren with an even more spectacular and liveable planet. It’s a sentiment that, thankfully, is also taking hold in the corporate world, with companies increasingly adhering to what’s known as ‘the triple bottom line’ accounting framework. In a nutshell, companies realise the days of being judged solely by the more... Continue reading

With the demise of the Australian operation of Purplebricks a few weeks back, there’s been plenty of speculation among the punters as to why the online real estate business never enjoyed the predicted purple patch in this country. It seems there’s a consistent theme out there…and it’s this: while the online world is great and has its place, there’s nothing quite like bricks and mortar to provide the peace of mind we all crave when involved in any financial transaction. That, the word around the traps is... Continue reading

You may recall that we spoke some time back in an earlier blog about latex printing and how it supports our – and perhaps your – green credentials. We shared how it is a pigmented, water-based ink that has none of the volatile organic compound nasties found in solvent-based inks – things like hazardous chemicals emitting vile odours and vapours that, in some cases, are harmful not only to the environment but to people. We mentioned, too that the prints we produce on our large format commercial... Continue reading

We’re all familiar with the phrase “the calm before the storm” and it’s mostly daunting connotations. It’s a different matter entirely, though, in the world of real estate, where the “calm” comes in the shape of the cold white light of VitrineMedia’s backlit LED screens …and the “storm” in the form of the sales surge that invariably follows their installation. That’s largely because the light we use, without getting too technical, is 10,000 Kelvin, the Kelvin being a degree of temperature on the Kelvin scale which, in... Continue reading